Last week, Tesla dropped sharply several vehicles prices in US and Europe in what seems to be an attempt at […]
Tesla drops sharply vehicles prices. What does Musk see that we don’t?
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2022 LinkedIn posts
POST 1To ‘happy new year” or not to? variants include healthy, prosperous, peaceful, good fortune,… Every year I’m confused by […]
Your pricing can boost your customers’ success!
Many industries and many products are sold using some form of cost-up pricing. The issue with this approach is that […]
How to find out what your customers really want even though they don’t: ask them 7 questions!
The vast majority of customers don’t know what they want, nor what they need. But they know very precisely what […]
Go-to-market and customer success
Go-to-market and customer success? What do they have in common? As we saw in the article, “What do product management, […]
4 things to do to create products or services that actually create value for customers
As a product manager, you’ve pinpointed your customer’s real problem, and now you turn to your engineers to solve that […]
How to find out what your customers really want even though they don’t
What do customers really want?Did Henry Ford asked people what they wanted? For sure not! Because he knew that when […]
What do customers really want? Hint: They don’t know.
Once again, it was almost 10 pm and my pack of peanut M&Ms was empty. The last shop would soon […]
What should I answer to a prospect who says our value-based pricing is ripping him off?
QUESTION Sales Director: One of my Sales persons came back with a comment from a prospect. When explained that we […]
With customers, is it more difficult to increase your price than to lower it?
Common thinking: It is more difficult to increase your price The common thinking goes: it is indeed difficult to increase […]