Last week, Tesla dropped sharply several vehicles prices in US and Europe in what seems to be an attempt at […]
Tesla drops sharply vehicles prices. What does Musk see that we don’t?
Currently browsing: Pricing
Your pricing can boost your customers’ success!
Many industries and many products are sold using some form of cost-up pricing. The issue with this approach is that […]
What should I answer to a prospect who says our value-based pricing is ripping him off?
QUESTION Sales Director: One of my Sales persons came back with a comment from a prospect. When explained that we […]
With customers, is it more difficult to increase your price than to lower it?
Common thinking: It is more difficult to increase your price The common thinking goes: it is indeed difficult to increase […]
We’re being squeezed right now ! How should we handle the price increase of our raw materials?
QUESTION Denys, for the last few months, we’ve had many, if not all of our suppliers come at us with […]